Twitter’s latest feature lets merchants tease upcoming product drops, remind customers to shop

Twitter’s future may still be undecided, but the company is continuing to move forward with product releases in several key areas of focus including, as it turns out, e-commerce. The social media platform today announced another expansion of its online shopping efforts with the launch of a new feature, Product Drops, which will allow online merchants to tease their upcoming product launches.
The company explains that many people already come to Twitter to discuss product releases — both before and after the drop actually occurs. They may be anticipating a new drop, bragging they sc

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