Best known for its open source microcontrollers that have been wildly embraced by the developer community, Arduino now has its sights firmly set on the enterprise world. Specifically, the company believes it’s well positioned to gain a foothold among Gen Z and millennial engineers in the work force. Certainly the company’s ubiquity in the maker world over the last decade or so means most everyone in the category is, at very least, familiar with the tech.
“Engineers in [Gen Z and millennial] generations grew up using Arduino boards in STEM programs around the world,” co-founder and CEO Massimo
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