Bentley is engaged in a never-ending battle to balance classic luxury coach-building and modern automobile manufacturing.
The luxury automaker not only has to keep up with changing technology, consumer taste and industry standards, it must also consistently deliver the old world-inspired sophistication that its known for. The automotive industry’s move towards electrification adds another challenge — one Bentley is also taking on with its Beyond 100 initiative to become a fully electric brand by 2030 and electrified versions of all its products on offer by 2023.
Bentley first tested the
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