Felt’s $15 million chance to prove that maps are the next big medium

Despite economic turmoil in the tech world, an Oakland-based startup shows that moonshots are still getting funded. Felt, co-founded by Sam Hashemi and Can Duruk, wants to disrupt the role of maps in society, and rethink how we think about the medium. The startup allows users to build a map with datasets integrated into it, and work with each other to showcase impact in a less static way than your average Google maps query.
Despite a massive mission — proving that maps are a forgotten yet fundamental medium worth renovating — the co-founders cited proven business models from Figma

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