The cannabis industry is doing very well in the United States: more than 75% of the population lives in a state where access is permitted, and the legal market is expected to generate $33 billion this year.
A black market still eats into the industry’s bottom line, however, and a patchwork of state regulations artificially constrain the TAM for public and private companies managing grow operations, distribution, transportation, inventory control, testing, and point-of-sale software.
In California, dispensaries advertise on freeway billboards and budtenders are a frequent sight at wedding
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