The company behind the $50 strawberries is now selling berries for $20 a tray

Oishii made waves last year for its wildly expensive strawberries, fetching $50 for a box of eight to 11 berries. Based in the bastion of vertical farming that is Kearny, New Jersey, the company began supplying fruit to Michelin-starred restaurants (whose chefs clearly believed the product was worth the price).
They’ve since rolled out to select stores in Manhattan and Los Angeles and have become something of a sensation among social media influencers seeking clout by chomping into a box of $50 berries.
This week, the firm announced the opening of a new 74,000-square-foot farm in nearby Jersey

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