Orbit acquires Hoopy to expand its DevRel offerings

Developer relations has become an increasingly important discipline in recent years as developers are now often seen as the decision-makers in many enterprises and as service providers aim to offer them the best user experience. DevRel, though, remains a nascent discipline that is still in the process of becoming professionalized, even as it is starting to go mainstream. Orbit, one of the most successful DevRel startups, today announced that it has acquired Hoopy, a DevRel consultancy led by Matthew Revell.
While building Hoopy, Revell also ran the DevRelCon series of conferences, as well as D

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