Amazon launches Smart Commerce in India to help offline stores launch digital storefronts

Amazon said it will help neighborhood stores across India launch their own digital storefronts to better serve their customers, the latest effort by the e-commerce giant as it attempts to leverage the dense network of offline stores in the key overseas market.
Amazon on Wednesday launched Smart Commerce, a new offering that will allow stores to create their own online storefronts and also offer in-store shopping experience to their walk-in customers.
The new offering is built atop Smart Stores, another program the US giant had launched two years ago to help neighborhood outlets serve their wal

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