Roku snags Martha Stewart, Emeril and others for its original programming push

It is the second day of NewFronts, and the announcements continue. Roku today said it will extend its content library in hopes to target audiences who are fans of lifestyle, cooking, home renovation, and reality television. The company has two new co-production deals with Marquee Brands and Milk Street Studios, giving The Roku Channel seven original series starring food & lifestyle personalities Martha Stewart, Emeril Lagasse, and Chris Kimball.
The deals will also bring over 3,000 episodes of library content, adding to the over 70,000 programs already on the streamer. Coming to the servic

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