Snap unveils a Cameo partnership, new ad format, and more original programming

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation at the 2022 NewFronts. Most notably, the company is launching a new creator program in partnership with celebrity greeting app Cameo, a new advertising product called Snap Promote, and a slate of new original programs.
A new global offering, the Snap x Cameo Advertiser Program was built by Snap and created by Cameo for Business. The program allows Snapchat’s video advertisers the ability to

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