Banking giant Truist acquires fintech startup Long Game in effort to reach younger demographic

Truist — one of the nation’s largest financial institutions — has acquired Long Game, a 12-person fintech startup that has raised over $20 million in venture capital, executives have told TechCrunch exclusively.
As of June 2021, Charlotte, N.C.-based Truist was the 10th largest bank, with $509 billion in assets. It was formed in 2019 as a merger between BB&T and SunTrust banks.
Founded in 2015, Long Game has built a gamified finance mobile app that aims to help people “save, learn and engage” with their finances. Specifically, the San Francisco-based startup wants to driv

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