Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual report on the state of the video advertising industry. According to its findings, digital video advertising grew 21% in 2021 and is expected to grow another 26% in 2022 to reach $49.2 billion.
Leading this growth is the Connected TV ad market — an indication of the sizable shift away from traditional TV viewing and toward streaming video. The “2021 Video Ad Spend and 2022 Outlook”

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