In an effort to improve its security measures, Lyft announced Tuesday a new rider verification pilot program to help drivers verify riders’ identities and ensure that they are indeed who they say they are. Starting today, Lyft’s new program is rolling out to nine markets, including Atlanta, Chicago, Denver, Detroit, Houston, Jacksonville, Miami, Phoenix, and Seattle. The […]
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Lyft follows in Uber’s footsteps with a rider verification program
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