Blue Ocean Strategy

The Blue Ocean Strategy is a transformative business approach that seeks to carve out new market spaces, or "blue oceans," where competition is virtually nonexistent. Unlike the traditional "red ocean" strategy, which involves competing in saturated markets with established rivals, the Blue Ocean Strategy encourages businesses to explore untapped markets and create demand where none previously existed.One of the core principles of the Blue Ocean Strategy is the pursuit of market spaces that are free from competition. By focusing on areas where competitors are absent, companies can capture new

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