Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.
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Source: TECCRUCH
Rivian’s path to survival is now remarkably clear
![](https://xn--9ckkn2541by7i2mhgnc67gnu2h.xyz/wp-content/uploads/2020/01/2020-01-19_18h38_21.png)
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