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Subsets helps subscription businesses reduce churn with ‘retention experiments’ and explainable AI

Recurring revenue is pretty much the holy grail for any business — it’s precisely why Apple has segued towards being almost as much a services company as it is a hardware company, with 20% of its revenue now emanating from Apple TV+, Apple Music, iCloud, among an array of other subscription and non-subscription-based services. The […]
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