Instead of forcing a technology onto a product, the design process flows to the technologies. In this way, the technology becomes a natural solution.
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Source: TECCRUCH
A provocative role for technologists in product innovation
![](https://xn--9ckkn2541by7i2mhgnc67gnu2h.xyz/wp-content/uploads/2020/01/2020-01-19_18h38_21.png)
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