X saw weekly active users and rankings drop post rebrand, but Twitter Lite installs grew

Reports that X (formerly Twitter)’s downloads decreased after Elon Musk’s rebranding of the microblogging social network only tell part of the story. Twitter’s renaming also saw its weekly active users drop 4% over the following weeks after the rebrand (Aug.6-20), while the X app fell four spots in the Overall category rankings to No. 36, according to a new analysis from app intelligence firm Sensor Tower.
This analysis follows the controversial rebranding of Twitter to X which saw some forecasts estimating the company was destroying billions in brand equity.
That seemed to b

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