Shein inks deal with Forever 21 as it looks to boost its reach

Shein and Forever 21 have entered into a partnership that will give both brands new ways to reach customers, the retailers announced on Thursday. As part of the partnership, Shein will acquire around a third of Forever 21′s operator, Sparc Group. Sparc will also take a minority stake in Shein. The financial terms of the partnership were not disclosed.
The agreement was first reported by the by The Wall Street Journal.
The partnership will allow Shein to sell Forever 21 clothing and accessories on its site. Shein says the partnership gives it the opportunity to test customer-focused experiences

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