How and when to charge for adding AI to your enterprise software

Nvidia’s blockbuster quarterly results make it plain that the race to build generative AI products is well and truly afoot. The GPU giant crushed earnings expectations in the second quarter and forecast a monster future. Investors, already content to value Nvidia north of $1 trillion, added tens of billions more to its market cap after the report.
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The hardware story is simple enough to write: Many tech companies are buying hardware to train their own A

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