TikTok now lets brands buy ads that appear in the app’s search results

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s search box.
This is TikTok’s first ad placement that lets brands target users engaged with searches related to the brand’s business.
The company also promises brand safety as a part of this offering, noting that the advertisers

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