Snap confirms EU users will soon be able to opt out of content ‘personalization’

Snap has become the latest mainstream social media firm to trail incoming changes in Europe that include the ability for users of its messaging app to switch off tracking-based content personalization. The measures come ahead of a major digital regulation compliance deadline Friday.
The European Union’s Digital Services Act (DSA) requires larger platforms let users opt out of content recommender systems based on profiling their own activity on the platform, in addition to a number of algorithmic transparency and accountability measures which are applied to so-called VLOPs (very large onl

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