YouTube Music is launching a new TikTok-style short-form personalized video feed called “Samples,” the company announced on Monday. Each clip in the feed offers a glimpse into the artist, music video and feel of a song recommended to you. As with TikTok and other copycat short-form video feeds, users can swipe vertically in the new Samples feed to discovery songs and music videos.
Brandon Bilinski, one of YouTube’s Directors of Product Management, told TechCrunch in an interview that the company is seeing that users are discovering more and more music through short-form video
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YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed
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