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Substack expands further into social networking with a new ‘Follow’ button

Substack is adding a new feature to make its platform feel more like a social network, as the company announced on Tuesday that users can now follow writers. The new feature gives users a to keep up with what a writer is doing with having to subscribe to their newsletter.
The company says that since launching its Twitter-like Notes feature in April, following has been one of the most requested features from writers and readers. Users can find friends to follow by syncing their phone contacts with Substack.
“Following helps writers grow their audience via the Substack network, which is al

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