Lyft takes a page from Uber’s playbook: Ads

Ride-hailing giant Lyft will start displaying ads in-app, as well as via in-car tablets, rooftops and bikeshare stations.
“Lyft has a captive audience throughout their entire ride journey – waiting for their car, matching with their driver, and in ride – and brands can now reach riders in relevant and tailored ways across our suite of Lyft Media products,” said Zach Greenberger, Lyft’s chief business officer, in a statement.
I know what you’re thinking. Thank goodness, more ads! Even better, ads via the app that knows exactly where you are and where you’re g

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