Unveiling the winning formula: How B2C fintechs conquer customer acquisition

Ian Sherman
Contributor



Ian Sherman advises PE/VC-backed portfolio companies at Sagard on growth marketing. He has a prior executive track record of driving profitable, eight-figure revenue expansion for consumer brands.


In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often a formula to follow, it’s not uncommon to see CEOs and startup founders grappling with these crucial decisions for the first tim

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