Free ad-supported TV streaming services are booming, 1 in 3 U.S. viewers tune in

As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel and Crackle are seeing significant growth. According to Samba TV’s latest State of Viewership report, 1 in 3 U.S. users subscribe to free ad-supported TV streaming (FAST) services.
Notably, Amazon’s Freevee saw the highest viewership growth in the first half of 2023 compared to competitors, as it was up 11% year-over-year. Amazon has recently ramped up its focus on the FAST market, bringing hundreds of Amazon Original titles from Prime Video to Freevee as well as

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