So your startup’s runway is dwindling and fundraising is hard. What’s next?

The concept of having a runway has its own set of maxims for startup founders. Investors we’ve interviewed generally agree that a successful fundraise should leave a startup with 18 to 36 months of capital, and by the time a startup has around 9 to 12 months of cash, it should start raising its next round.
But what should startups do when they see the end of their runway fast approaching, investors disappearing into the woodwork, and few ways to get more capital?
Historically, the most cited and repeated piece of advice has involved cutting costs, first and foremost.
But norms are for normal t

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