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No, it’s never too early to make sure a founder is telling the truth

In the latest example of a startup getting caught while taking Silicon Valley’s “fake it until you make it” ethos far beyond the realm of ethics, events planning app IRL was recently sued by its own investor, SoftBank, after an investigation revealed that 95% of the app’s users were fake.
It’s the larger companies that usually get the most attention for screwing up — as this lawsuit highlights — but younger startups are now increasingly getting caught in the act, too.
In my reporting for this story, multiple investment firms told me that they didn’t really have a good a

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