Spotify introduces new product to help software development teams with with A/B testing

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for teams to set up, run, coordinate, and analyze their own user tests so they can quickly optimize their ideas. Confidence is currently only available as a private beta.
“Spotify’s data scientists and engineers have been developing and honing our product testing methods for years.” the company wrote in a blog post. “Whether it’s automatically coordinating simultaneous A

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