Nothing will launch earbuds and a smartwatch under its new budget line, CMF

Nothing has always brushed off suggestions that it releases budget devices. The London-based hardware startup prefers to position itself as a lifestyle – or even fashion – brand, with design at the core of all it does. It’s a framing that has found the company embracing limited edition, in-person product drops – an uncommon approach for mass produced consumer electronics.
That said, pricing has always been part of Nothing’s appeal. That was the case with its first product, the $99 Ear (1) and continues on with the recent Phone (2). $599 doesn’t make it a budget phone, of course, but it’s well

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