Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand

Warner Bros. Discovery reported its second-quarter earnings results Thursday, revealing that it dropped 1.8 million streaming subscribers across HBO, Discovery+ and its new combined streaming service Max. The company now has a total of 95.8 million users, compared to 97.6 million in the first quarter.
The loss in subscribers is likely due to customers with overlapping accounts (Max and Discovery+) getting rid of extra subscriptions. WBD, as well as analysts, anticipated streaming churn. For instance, Goldman Sachs analyst Brett Feldman expected the overlap of about 4 million subs of HBO Max an

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