Meta says it will offer Europeans a free choice to deny tracking

Meta is bowing to legal inevitability in the European Union: It’s just announced it will finally comply with regional privacy regulations by giving users a free choice to deny its behavioral advertising.
The tech giant is subject to an ongoing regulatory procedure over the legal basis it claims to run microtargeted ads which had been expected to conclude around the middle of this month. But in an update to a blog post today it announced its “intention” to switch to a consent-based legal basis for targeted advertising.
With the blog post, Meta looks to be trying to get out ahe

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