What to do about your traction slide when you don’t have revenue yet

When I work with early-stage startups on how they can tell their story, the traction slide is often a sticking point. How do you show traction when you haven’t brought a product to market yet, or when your revenue is more of a trickle than a downpour? To answer the question, think about what traction represents to a startup.
Traction, in a nutshell, is evidence that your company’s chances of success are increasing, while the risk inherent in the business is going the other way. Traction is proof that what you are doing is working.
I like to think about the process of building a company as stag

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