Owner of @x Twitter handle says no one reached out ahead of Twitter’s rebranding to ‘X’

Twitter’s rebranding to X has not been faring well. In addition to the haphazard rollout, which saw parts of the site referencing “X” while other parts still implored you to “search Twitter” or push a blue button to “Tweet,” the company also didn’t secure the intellectual property rights to the X brand, Reuters reported. Plus, Twitter didn’t get a permit to take down the Twitter sign from its San Francisco headquarters, requiring police intervention to stop the work. And, as TechCrunch discovered, the company didn’t even make an attem

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