Meta announced today that it’s rolling out Instagram subscriptions to all eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United Kingdom over the next few weeks. The expansion comes as Meta first launched Instagram subscriptions in the United States in January 2022.
Instagram subscriptions allow creators to offer their followers paid access to exclusive posts, Live videos, Stories, reels, highlights and more. Subscribers also receive a special badge that helps them stand out in the comments section and creators’ inboxes.
To be eligible
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