AMC scraps plan to charge more for better seats

AMC Theaters has announced that it’s dropping plans to charge more for preferred seats and less for front row ones through a tiered pricing system. The plan, called “Sightline,” was being tested in three U.S. markets since March.
The company says it saw “little or no increase in patronage of front row seating, despite a modest price reduction for these seats,” as people continued to sit in the preferred seats. More than 75% of AMC Stubs members who previously purchased tickets for preferred seats continued to select those seats, even with the slight upcharge appli

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