Forerunner Ventures sees a future full of “digitally native franchises”

Forerunner Ventures made its name in the venture world by betting on once-nascent startups like Jet, Bonobos and Glossier when it was far easier to build a digitally native brand than today. But as commerce has evolved, so has the firm.
As part of that evolution, Forerunner five years ago brought aboard veteran VC Brian O’Malley to dig into startups at the intersection of commerce and enterprise tech. Before a recent vacation, we swung by Forerunner’s office in San Francisco’s Presidio national park, which is home to a growing number of venture firms (Atomic, Founders Fund, B

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