5 marketing slides to bring to your next board meeting

Michelle Swan
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Michelle Swan is a partner at Tercera and is responsible for marketing and content, the advisor and portfolio experience, and guiding portfolio companies on go-to-market and brand strategies.


Most board directors intuitively understand that marketing is an important part of any company’s growth engine. It not only feeds the near-term sales engine, it also tees up future performance.
Done right, marketing is an accelerator for any business. Yet, I’ve noticed a growing trend in board me

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