In 2012, after moving to the Bay Area, Ashton Braun set out to build a platform that could solve some of the inefficiencies in food and agricultural supply chains. He experienced these inefficiencies firsthand while working as a commodities trader in Singapore, where he saw businesses struggle to overcome the asymmetry of the supply- and demand-side communications.
“The communication challenges were a result of the self-sensitivity of perishable inventories,” Braun told TechCrunch in an email interview. “Removing friction and risk between two businesses transacting in the sup
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