Oritain raises $57M for its forensic, big-data science approach to tracking the origin of goods

Global supply chains have made the world smaller by enabling us to have virtually anything we want at the tap of a finger. But when it comes to things like verifying a physical object’s origin or its composition, those same fragmented chains and the many steps between a producer and a buyer can be an expensive minefield for the companies working within them.
Enter forensic traceability, a method that uses both data and forensic science to find the true origins of a product; and a New Zealand startup called Oritain, which has raised $57 million to continue developing its forensic traceabi

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