Lantern is building a B2B platform that combines a CDP and customer success tools

We’ve seen the rise of the customer data platform (CDP) in recent years as a central repository for collecting data about customers to better understand their needs. It’s worth noting that Twilio spent $3.2 billion to buy CDP Segment in 2020 with the goal of building data-fueled apps. Today, Lantern, an early stage startup is building on that idea by combining a CDP focussed on B2B with a customer success platform consisting of a set of AI-fueled tools to take advantage of that data.
Today, the company announced a $6.8 million seed round, which actually consists of a previously unannounc

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