Roku users can now buy products from Shopify merchants with their TV remote

Roku is partnering with Shopify to give users the ability to purchase products from Shopify merchants through their TVs, the hardware company announced Tuesday.
Viewers will be able to interact with a Roku Action Ad for a Shopify merchant by using their TV remote. (For context, Roku Action Ads are advertisements that either send users a text, prompt them to scan a QR code or make a purchase directly on the screen). Users can buy the product with Roku Pay, Roku’s payments platform. The merchant will send an email confirmation of the order once the transaction has been processed.
The Shopify int

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