What would success look like for the Vision Pro? It’s still an open question — or, perhaps, a series of interrelated questions. First is how many Apple expects to sell, and what industry analysts are forecasting. Second is who, precisely, is buying. The third is timeline, as in: how slow of a burn is acceptable. Few, if any, expect a system like this to see iPhone levels of success overnight.
Rumors of forecast cuts pre-date the actual Vision Pro announcement, while the $3,500 price tag only exacerbated doubt among analysts. As to why the mixed reality (or “spatial computing,” if you wil
Apple reportedly slashes Vision Pro production, pushes back cheaper model
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