How Porsche plans to grow margins with luxury and speed

Porsche — with CEO Oliver Blume behind the wheel — has zipped by a number of milestones over the past several years. Its share price has gained more than 36% since its IPO in September 2022 and profit margins are at an enviable 18%.
And yet, Blume isn’t satisfied.
“We are driving the company like a sports team,” Blume said earlier this month on the sidelines of the company’s 75th anniversary celebration. “After a success, focusing [on] what we can do more… going for the next goal.”
The next goal, Blume said, is 20% margins. The road to get

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