“Win on Sunday, sell on Monday.” That was the popular marketing adage when motorsports and car sales were intricately intertwined. While a podium finish these days doesn’t necessarily translate into a bump in sales — with many consumers being more focused on fuel economy, looks and comfort — there is still a glimmer of truth to the phrase.
Take the new Mercedes-AMG S 63 E Performance hybrid, for instance. That’s a mouthful of a name to be sure, but Mercedes takes advantage of the battery technology in its podium-winning F1 car driven by Lewis Hamilton and Ge
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