How Shein’s influencer trip to a Chinese factory backfired

As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China.
“I expected the facility to be so filled with people just slaving away, but I was actually pleasantly surprised that most of these things were robotic,” said Destene (@itsdestene_), a creator with more than 4 million followers, in a TikTok. “Honestly, everyone was just working like normal,

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