SoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup

FLOWN is a startup that took the idea of the sort of ‘virtual co-working’ some of us during the pandemic just have some company during lockdowns, and created a model of guided “deep work” sessions with actual coaches. Billing itself as a ‘Twitch for work’, the platform says it works best with remote-workers, of which there are now millions, of course. Last year it raised a Seed round to take the idea to the next level.
It’s now partnering with iconic exercise brand SoulCycle to bring its “energizing workout” methodology to the masses.
SoulCycle-led focus sessions – called “Flocks” – will be a

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