Avatar startup Genies launches $1M fund for developers building AR experiences

Genies, the Bob Iger-backed avatar tech company, announced Thursday the launch of its Developer Engagement Fund to reward developers that build AR experiences via Genies’ recently announced developer kit. The total fund size is $1 million.
Genies will reward certain developers based on the level of traction, such as how many users are participating in the avatar experience, how frequently they’re engaging and how many users are interacting with the digital items within the experience.
The startup introduced its developer kit in May, which gives select developers access to Genies’ full tech sta

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