Oova grabs another $10.3M, unveils membership model for at-home fertility testing

One in six people are expected to be affected by infertility at some point in their lives, and with the cost of procedures, like in vitro fertilization, costing tens of thousands of dollars for each procedure, more people seek better ways to know their reproductive health.
There are a number of startups tackling this issue, for example, Generation Prime, Flo, Future Family, Maven and Mate Fertility, which all received funding within the past few years.
Oova, a women’s health and fertility startup working in the fertility tracking segment of the market, is the latest to get additional ven

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